Carmen Madrazo

Generalist with Product, GTM and Management skills. Civil Engineer.

I’m Senior Director of Product Marketing at Factorial, where I’ve grown alongside the company from 100 to 1,500 people and from roughly 5 to 20+ solutions. I’ve built products from scratch, led go-to-market for our most strategic launches, and driven pricing and packaging strategies to enable scalable growth.

I believe leaders should get things done, not just direct them. That’s why I stay hands-on by choice, owning critical work while leading diverse, cross-functional teams across product, design, engineering, and marketing.

Earlier in my career (before I even knew the product role existed), I worked as a Civil Engineer while building and monetizing my own projects on the side, including Sincio.app, HalfwayFlights.com, and several other websites.

You can reach me at hola@carmenmadrazo.com.